For Black Box, a consultancy that specializes in uncovering the hidden inefficiencies eroding workplace culture and performance, I developed the brand identity and visual language from the ground up. The brief was to move away from typical “corporate wellness” visuals and instead build something that felt sharp, analytical, and a little clandestine, in line with a brand whose whole premise is finding what others miss. The result is a visual identity that positions Black Box as investigators of workplace dysfunction rather than another generic HR consultancy.