MASTERY

MASTERY

IN CRAFT

IN CRAFT

Based in DXB

(©2026)

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From print to pixels to AI-driven experiences, I've spent close to two decades turning ambitious brands into complete visual systems that actually get used.

Work

experience

(Position)

(Company)

(Years)

head of Brand and Creative

Sunny Wellness

2022 — Present

Art Director

Falconcity of wonders

2018 — 2022

Freelance Art Director

MEED

2017 — 2018

Creative Lead

Creative Kettle

2014 — 2017

Graphic Designer

Mid emirates

2011 — 2013

Longines product photography by Sherin Mathew
Creme 21 product photography by Sherin Mathew
Hugo Boss product photography by Sherin Mathew

My Skills

01

Adobe Illustrator

02

Adobe Photoshop

03

Adobe Indesign

04

Adobe After Effects

05

Adobe Audition

06

Adobe Lightroom

07

Davinci Resolve

08

WordPress

09

Figma

10

Adobe Firefly

11

Midjourney

12

Runway

Reaching
New Heights

Each project is a chance to explore new possibilities, challenge conventions, and design experiences that resonate deeply. For me, reaching new heights means constantly evolving brands do the same through design.

Quote
Image
Sneha Abraham
Head of Editorial | MEED
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Image
Zulfia Fakhret
Marketing Manager | Falconcity of Wonders
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Mahra Aljabri
HR Manager | Falconcity of Wonders
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John Macdonald
Owner | IMPACT Coaching & Development Consultancy FZE
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Amrutha Shinoj
Founder | Velora
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Shinu Roy
Founder | Bluepeak
Strategy
meets
craft
design
with
purpose